If you're an entrepreneur, a marketer, or a manager responsible for branding and sales, social media strategy would have hit you hard.
As a social media marketing company in Kochi, Kerala, We at Bash have tested a lot of social media practices, failed, succeeded, and found that there's a pattern, though high level, you can follow. Any business owner, marketer or social media enthusiasts can follow when planning branding on social media.
Here's how it goes.
First of all, the strategy is a big, buzz word, let's quickly define what we mean by strategy. A strategy is making sense of your goal; a goal becomes achievable only when you know how to achieve it. That knowledge is the strategy. The logical steps and planning form your social media strategy.
Often the goal in social media is a Brand building which then leads to inquiries and sales. Brand building on social media stands for the following;
a. Finding your customers
b. Engaging with them
c. Getting Enquiries
e. Building a Relationship
While on the other hand, the customer goes through the same stages as you're approaching them. Customer's
a. Finding your brand
b. Engaging with your brand
c. Enquiring about the product or service
d. Buying something
e. Experiencing the product and loving it or hating it
f. Coming back for more
It's Your Customers lifecycle with Your Brand on Social Media
So are you ready for your customers?
Are they able to find your brand on social media?
Do you give something for them to engage in?
Are you appealing to their need for your product?
Is your sales funnel, ready?
Are customers buying your product?
Are they loving it, coming back, and letting you know they did love your product?
What are you doing to resell or to continuously engage your audience?
Does Your Social Media Content, Promotions, and Activities Justify Your Customer at various stages of this lifecycle?
Have you thought about these?
Well, planning Content and Promotion (Ads) for each stage of the customer's lifecycle is the social media strategy.
You cannot have the same content for all customers who'd have found your product today and someone who's found it a year ago.
Content shall be created for new customers, existing customers, and future customers who've never heard of your brand.
Each of these sets needs different approaches.
What's a good fit social media strategy, then? Here's the best from our digital marketing experience;
A 3 step process -