Regardless of the size, investment, and revenue, the prerequisite for businesses these days is not the potential to simply close the sale, but rather to look good and attract the customers.
In a digital age where the first thing that anyone does upon hearing a brand name or business is searching it up online and forming an opinion instantaneously, have you ever considered the thought of how your brand or business looks online? If you have not, it’s high time you do that if your objective is to stay in the business.
Being a digital marketing agency in Kochi, Kerala, Bash Strategic Digital Marketing has conceived and tested diverse online branding strategies over time and figured out what actually works and not. Any business owner, marketer, or digital marketing enthusiasts can follow these steps to create an impressing online presence for your brand among its customers.
JUST LIKE YOUR SOCIAL MEDIA ACCOUNT
Just like your social media accounts are a reflection of your personality, your brand’s different social media pages are also a reflection of its real identity. Therefore, it’s of utmost importance to make sure that the online counterpart of your business accurately reflects your brand’s identity.
Branding is also significant in creating and supporting a reputation that helps the business stand out from its competitors by communicating it’s true values to the customers.
HOW DOES IT LOOK?
While it’s the content that you post online what matters the most, what about having a quick must-have checklist for your content to be published? Here’s the one prepared by BASH.
1. IN SOME ORDER?
Before posting any sorts of content, always make sure it’s in an order or is structured.
2. HIGH QUALITY?
Compromising on the quality of your content is compromising on the brand’s impression upon its audience. Therefore, from plain text to lengthy videos, always ensure to post high-quality content.
It is no secret that creating and posting original content is a great way to convey your business’ marketing messaging accurately and successfully establishing your brand. Hence, always determine to be original.
With excessive information available online, while creating your content, make sure it’s helpful in one way or the other to your audience.
With vast varieties of content readily accessible, in order to make your content stand out amidst it, always determine to be creative with whatever you create.
Once you have attracted your audience’s attention to your content, in order to hold on their attention, there’s no other alternative than creating engaging content.
With social media being a form of entertainment, always ensure that your contents have a fun element in it.
8. QUICK RESPONSE?
Always ensure that the content that you create has the potential to generate a quick response once consumed.
WHAT’S YOUR ANSWER?
With the must-have checklist decoded for you, every time you are ready to publish a new content, do check along with its questions. Depending on your answer (Yes/No), you can make a conclusion on how exactly your brand is going to be perceived by your customers through the contents you share.
HOW DO YOU FACELIFT?
Along with the discussed checklist/guideline, also make sure that every piece of content meets your aesthetics and value parameters.
Beyond creation, the key is delivering the content to the widest possible audience. You can leverage on the numerous online platforms available for the distribution of your original content. Although an investment of time and money, it is vital to properly market your content across multiple channels, which is often rewarded with a significant ROI.
STICK TO BRAND COLOURS AND FONTS
When it comes to digital design, font types and colors are really significant. Although they might seem superficial stuff, apart from aesthetics, they are worth putting your time and thought into.
A proper balancing of both done right has the potential of expressing who you are as a company by reflecting on your identity and attitude. Facilitating your audience to identify your brand within the competition, it can also create a positive experience for your consumers.
Consistency in brand messaging is one of the key factors that determine the reach and success of your business. Along with high-quality and engaging content, it can impact the audience’s decision making process more than any other technique.
While consistency in delivering quality content also establishes your credibility, builds your trust, and strengthens your reputation, you should also make sure not to mix up campaigns and brand messaging as it can confuse your followers.
KNOW WHAT’S OUTDATED
One of the worst things to happen with content marketing is that while concentrating on quantity, you might sacrifice the quality of the content you are creating, which can gradually make you outdated among your contemporaries/competitors.
While you need to stay away from design/photo/video styles that are outdated, in order to create content that stays relevant to your audience, you need to regularly devote time to research and analytics.
Regularly updating your customer profiles, listening to what they talk and share online, analyzing competitor’s space, running customers polls, surveys, and reviewing frequently asked questions and social insights are also effective means to stay updated.
AVOID COPYRIGHT/FREE STUFF
The biggest content marketing mistake that one can make is to copy from someone or somewhere else. While it’s great to have references and inspirations, plagiarism and copyright infringement are strictly to be avoided for the fair existence of your brand.
While from infographics to photos, compelling images are effective in engaging audiences, you shouldn’t use a picture, if either you or anyone from your organization isn’t the copyright holder of it. Using someone else’s work just shows a lack of effort.
WHAT IMPRESSION ARE YOU CREATING VIA YOUR SOCIAL MEDIA?
With every single business, despite the size and investment, turning out to have a strong online presence, the necessity to market your brand and stand out of the crowd is really critical. Therefore, in order to create a thriving social media impression, you are required to be a little creative with your content.
Creating this impressive persona is an art of projecting values, creativity, quality, and friendliness and more through your social media posts. As your customers expect you to be ideal, young, and experts in your field, the content that you come up with therefore should match the expectations and level up to their standards.
Creating a lasting impression through social media can help to build a relationship and inspire your customers to do better, which can eventually lead to a sustainable social media branding for your business.
Bash SDM is a digital marketing company in Kochi, Kerala with strong online branding expertise, design aptitude, and an extensive understanding of digital marketing scope for various businesses.
We offer diverse digital marketing services in Kochi such as market analysis, digital strategy, digital campaigns, creative direction, design, and implementation to all enterprises. We also work on exclusive services like- Digital marketing consulting, Social media campaigns, Search Engine Optimization, Google Ads, Paid campaigns on social media such as Facebook, Instagram, and LinkedIn, etc.
We also have a small business digital campaign plan: One-time campaign; which includes audience research, campaign idea, and creative design and setting up of promotion. These services are with the objective to help small businesses run campaigns according to their need, without having to maintain an agency.