7 reasons why digital marketing is significant to your business
Despite the size, investment and revenue, each and every business will have different specific objectives in mind, but most are in pursuit of achieving growth by reaching out to more consumers and convincing them to purchase.
To effectively fulfill this quest, you have to take advantage of all the most valuable marketing resources and technologies available in the modern world and the internet tops that list. Put simply, this is the one aspect that makes every business in need of digital marketing.
Anything that’s widely used and appreciated will have a set of benefits. As a digital marketing company in Kochi, Kerala, Bash Strategic Digital Marketing has successfully run numerous effective digital marketing campaigns which makes us the ideal digital marketing agency in Kochi to compile the 7 most significant benefits of digital marketing for any kind of business. What are they? Let’s find out:
1. Customers are online
With the wide accessibility of the internet, the number of people who go online every day is still increasing. As of June 2019, India with 560 million internet users is the world’s second-highest online population.
Constant internet usage among people has also changed the way people shop and for the same reasons, offline marketing isn’t as effective as it used to be. Marketing has always been an effort to connect with your right audience, in the right place at the right time. But these days, businesses are required to meet their potential customers where they spend most of their time: the internet.
Digital marketing- in other words, any forms of marketing that happen online, is therefore of utmost significance to any kind of business and can’t be ignored if your objective is to stay in the market.
2. Cost-effective than traditional marketing
Stated by an international survey, 40% of the businesses worldwide were reported to have increased cost savings after implementing various Digital Marketing methods for the promotion of their products and services.
Advertisement formats such as large billboards, grand campaigns, and television ads might not be affordable for small and medium businesses, but with the objective of reaching maximum people with the lowest possible cost, Digital Marketing is everyone’s cup of tea. One doesn’t have to spend a fortune to test marketing, paid ads, or promotions as you can start as low as with even two-three digit figures.
The possibility of being in control of your budget and spending as much as you want on advertisements and campaigns makes Digital Marketing the most valuable marketing resource ever.
3. Be accessible to your real customers
In today’s emerging digital world, the very first place the average consumer looks up for what they want is online. Irrespective of products and services, a simple Google search is the first step that most of the new age customer would make. And what if your business doesn’t have an online presence at all? Your brand won’t be found and you can’t compete despite the cool products or services you offer.
Using traditional techniques of marketing will definitely make you experience a limit in scope and size. Print ads are limited to a certain prime location, market, and period (going beyond would require your budget to be broadened as well).
Whereas through Digital Marketing, your advertisements, and campaigns will have a further and well-targeted reach and help your business be focused on customers who really matter to you.
4. The satisfying and measurable ROI (Return on Investment)
According to Google, companies employing various digital marketing strategies have 2.8 times better revenue growth expectancy. A small or medium business that successfully implements a good Digital Marketing strategy will have a 3.3 times better chance of expanding their business workforce.
Yes, there is no doubt that Digital Marketing aids to generate higher revenue compared to traditional marketing methodologies, but they also offer credible means to measure what’s working and what’s not along with the probable reasons.
So with better revenues and better branding, your Return on Investment would be way higher than any figure that could have generated through any other marketing methods in the product-consumer scenario.
5. Your competitors are online
To run a business successfully, it’s really important to pay attention to the steps taken by your competitors and learn from them. Being able to learn from the mistakes of others, the competitive analysis also gives you an idea of what’s working and what isn’t.
Taking into consideration the current digital scenario, regardless of the type of business you are in, chances are a good number of your competitors would have already established an online presence. So, if you want to remain in the competition, there’s no other alternative than investing in Digital Marketing.
Taking reference from your competitor’s digital presence, establishing an effective online marketing campaign will help you obtain leads and prevent you from losing it to them.
6. Real-time analytics
Measurable real-time analytics is one of the best advantages of Digital Marketing, through which, unlike traditional marketing, you can actually see which channel gave you what amount of sales and vice versa.
Digital Marketing practices even help to measure every click and thereby identify user behavior and patterns. These detailed insights about your target audience can be effectively used for creating super-targeted ads. Analytics also allows you to see different metrics of your campaign and see how your campaign performs, which ultimately allows you to better understand how your audience is perceiving your business.
The amount of data that can be gathered with the help of Digital Marketing is invaluable and with advanced analytics, you will be able to create better campaigns in the future that will help you grow your business in an age where every generation will be online.
7. Ensures business survival
With the current events having a drastic effect upon the way we operate, the businesses that prepared earliest will succeed the most. A major impact of these changes will be the rise in people accustomed to doing business online. To survive in such a market, your brand will need to have a strong online presence.
It’s high time that businesses that either pulled back spending or failed to reallocate their budgets effectively or canceled digital marketing all together reconsider and create a sound digital marketing strategy if they don’t have the intention of falling behind the competition.
Despite having tons of website visitors, if none of them ever gets converted, your business will cease to exist. Through Digital Marketing and it’s proven strategies and techniques, you are not just able to attract more traffic- but highly targeted traffic that can deliver promising results.
Targeting the right kind of people, having the potential of delivering the right kinds of results, ensuring survival for your business is what Digital Marketing is all about.
Bash SDM is a digital marketing agency in Kochi, Kerala with strong content creation expertise, design aptitude, and an extensive understanding of digital marketing scope for various businesses.
We offer complete digital marketing services which include a market analysis, digital strategy, digital campaigns, creative direction, design, and implementation to all enterprises. We also work on exclusive services like- Digital marketing consulting, Social media campaigns, Search Engine Optimization, Google Ads, Paid campaigns on social media such as Facebook, Instagram, and LinkedIn, etc.
We also have a small business digital campaign plan: One-time campaign; which includes audience research, campaign idea, and creative design and setting up of promotion. These services are with the objective to help small businesses run campaigns according to their need, without having to maintain an agency.
To view our works visit https://www.instagram.com/bash_tales/