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7 Social Media Marketing Mistakes To Avoid

With the social media users growing at a massive pace and the numbers expected to rise even further in the coming years, social media marketing is one of the most effective ways to expose your brand/business to a huge audience.

In a scenario where everyone is trying to jump on to the bandwagon of making their brand presence felt on social networks, there are some common social marketing mistakes that most marketers make.

As a social media marketing company in Kerala, Bash Strategic Digital Marketing has successfully run numerous social media marketing campaigns which makes us the ideal digital marketing agency in Kochi to compile the 7 Social Media Marketing Mistakes to be avoided by any kind of business.

1. Working without a strategy

Starting social media marketing without knowing who you are talking to, how to market your posts, and what step to take next is like driving a vehicle without knowing how much fuel you have in the tank and where the road is going.

With this one mistake having the capability to ruin your whole marketing campaign, your first step should be to understand the possibilities; which should guide all of your actions. Creating a strategy for the content you post will help you have a clear vision of what you want to accomplish and ensure the most success out of it.

2. Not knowing your target audience

Identifying your target audience is one of the most integral aspects that contribute to the success of your social media campaigns. Running campaigns and posting content without knowing your audience is very much like aiming in the dark.

Once you have identified your target audience, you can learn about your buyer’s persona and understand what type of content they prefer and strive to amuse them.

3. Having too much content or not enough content

Figuring out the right amount of content to post on your social media platforms might be time-consuming, but posting too little or too much content can annoy your buyers and hurt your business.

While you definitely don’t look forward to overload your target audience with a plethora of content and at the same time you don’t want to disappoint them, doing some testing and analytics to figure out how much content your audience would like, can effectively pay off.

4. Lack of brand consistency

Identifying your unique brand essence and reflecting it through all of your content gives consistency to your content. Focusing on it will help you build and sustain a powerful brand among your target audience.

Having consistency doesn’t mean that you have to be repetitive. Instead of repeating content, it’s important to switch it up and test different formats and maintain a variety, while keeping consistency with your brand mission, tone of voice, and the overall look and feel.

5. Buying followers

Everyone is aware of the fact that buying followers is against the guidelines of all social media networks. But failing to attract followers to your business page can make this wrongful act more tempting. The offer with its comparatively cheap amount can make it even intriguing.

While the deal might sound good, you may be paying for your social media page to turn into a failure in the long run. Social media algorithms, which are at present based on machine learning, have the efficiency to determine the manner in which your brand is perceived.

6. Using irrelevant hashtags

Using hashtags can give exposure to your posts, beyond its regular followers and involve your brand in trending conversation, bringing visibility to your business. However, there is also a downside to this means as a blunder in your page can also reach its wide followers.

Therefore, always be careful to use relevant hashtags and stick to the content that doesn’t call into question your brand values.

7. Staying silent in the comment section

One of the best ways to make the various social media algorithms work in your favor is to boost the engagement rates by having a lot of comments below your content. Comments also establish connections with your followers and within themselves.

Even if you receive a negative mention or comment, don’t ignore or delete it as it will lead to creating more negative emotions. Responding to complaints, queries, and offering support can give your brand a positive reputation among its followers.

Bash SDM

Bash SDM is a social media marketing agency in Kochi, Kerala with strong content creation expertise, design aptitude, and an extensive understanding of social media marketing scope for various businesses.

We offer complete social media marketing services which include a market analysis, social media strategy, social media campaigns, creative direction, design, and implementation to all enterprises. We also work on exclusive services like- Social media marketing consulting, Search Engine Optimization, Google Ads, Paid campaigns on social media such as Facebook, Instagram, and LinkedIn, etc.

We also have a small business digital campaign plan: One-time campaign; which includes audience research, campaign idea, and creative design and setting up of promotion. These services are with the objective to help small businesses run campaigns according to their need, without having to maintain an agency.

To view our works visit

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