STRATEGY WILL GUIDE YOUR DIGITAL MARKETING EFFORTS TO A GOAL
REINVENT YOUR BUSINESS FOR A DIGITAL FUTURE.
Today's internet connectivity and access to information like never before, opens immense opportunities for businesses to reach customers through multiple touch points across a range of devices and platforms. On top of the opportunities, there's also analytics and data tools that provide a wealth of information on user behaviour to create ads and content that clearly communicate your brand’s short and long term marketing objectives. The question is whether you have a digital strategy that deﬁnes the short and long term marketing objectives from which actions can arise. Most businesses today are digitally active. They have one or the other digital marketing activity running in one of their divisions. Often such marketing activities are focused on a sale effort or just because you should be there because your competitor is. Often they react to the market. There’s no digital strategy that encompasses a brand’s presence across many channels, offering uniform communication and customer service irrespective of platforms or devices.
BASH DIGITAL STRATEGY CONSULTING
We bring a collective experience of over 15 years in digital marketing starting with websites, email marketing, SEO, paid ads, social media, remarketing, programmed marketing, inﬂuencers, AI assisted devices and internet of things. The platforms, devices and customers evolved, there’s a need to evolve with the digital strategy as well.
Our digital strategy involves :
a. MARKET RESEARCH (Competitor analysis & Customer behaviour)
A good marketing campaign has its effects for years. A lot of money, effort and other resources are required to run a campaign. Sometimes it’s possible for business owners have their focus narrowed down to the immediate sales efforts due to market pressure. This kind of an approach leads to marketers creating campaigns or content plans based on industry trends and what they’ve been doing for other clients. The only strategy applied here is “Quick turn-around time” and “There must be some loud marketing”. Market research in various forms including dipstick survey, tracking study, competitor analysis and online sentiment analysis lead to a thorough understanding of the product or service and its potential in the proposed market.
b. DEFINING OBJECTIVES AND KPI’S
Deﬁning the end results leads to effective planning of activities to reach there. There may be a number of goals that contribute to the overall growth which include sales, innovation, impact, sustainability, policies etc. of the organization. Each of which is contributing to keep a business healthy and proﬁtable. In digital marketing, objectives range from user generated content, loyal customer groups, social engagement, customer service goals and more.
HOW IT WORKS?
c. EVALUATING VARIOUS APPROACHES
There are roads to your destination. Some doesn’t take you there, some is too busy and others are never tried. We consider all the approaches and eliminate those which are not compatible with the budget, product type and business goals. A critical aspect of digital strategy consulting, Evaluation of various approaches can make or break your digital marketing ambitions. Backed by data, proven samples from other industries, Bash has successfully chosen the right approaches in most cases. We bring together approaches from various marketing campaigns to create custom strategies.
d. ROADMAP & RESOURCES
Upon one or two approaches chosen, each of those approaches are laid out into plans to be executed in smaller pieces over a deﬁned period of time. The roadmap will reveal the soundness of the approach in terms of executing it. Quantiﬁable results in speciﬁed timelines allow the brands to align their activities to further enhance the results of digital marketing and engagement. Resources required to drive results are attached to each time period within the roadmap to further understand and act upon.
An outline of what it costs helps allocating funds to see the results. We would forecast the advertising costs, production costs and management costs to provide a holistic understanding of budgeting. Leaving no stones unturned, the budget portion of the digital marketing strategy would provide a complete picture for the decision makers so that they can put forward a realistic and possible funding knowing what to expect.
WHAT DO WE DELIVER AT THE END OF A DIGITAL MARKETING STRATEGY CONSULTING?
We will submit a strategy document and walk you through it. The strategy document generally includes a recapturing of the brief from the client, market research ﬁndings, objectives, approaches, strategy note, project roadmap and budgeting. The market research will include competitor analysis, current property analysis or SWOT analysis under Market research. The next section of the document will detail objectives set for the digital promotion. Marketing approaches and evaluation would be the most interesting part for a client in a strategy document as it would point to campaign possibilities, content creation ideas etc. This will follow a well-deﬁned marketing strategy note. The digital marketing strategy will include the roadmap, resources required and budgeting to complete the plan with every concerns of marketing addressed.
Beneﬁts of digital marketing strategy consulting
1. A holistic view of your long term marketing efforts
2. There’s enough information to make an informed decision
3. Backed by research, there’s information